
She applied for the programme after working on the press campaign at Deluxe, which has sponsored Rise for the last two years. She was eager to have a formal mentor to help establish her career, she tells IBC365. Stockdale entered the broadcast industry nearly two years ago when she joined Deluxe. Read more: Rising up: Mentoring women in broadcastĭeluxe Entertainment Service Group marketing and communications assistant.“We are all here to do one thing which is deliver content for the appetite.” On supporting women in the industry, Buick says: “There is nothing massively glaring we are butting our heads against at the moment however, the broadcast industry is moving and is driven by technology, innovation and by the consumer. Rise is opening the opportunity to educate participants on the roles and jobs prospects beyond the front of camera roles or writing programmes but the other critical positions that necessary for the overall success of the industry. “Some countries have done a lot better about tackling that balance.”


“Mentees are getting value as well as the mentors, the networking opportunities are really great and we all benefit from a shared learning experience,” she says. She explains how the programme has helped her support her mentees and guide their career pathways. She brings more than 20 years of broadcast technology experience and not just from a vendor side.

“ Mentees are getting value as well as the mentors, the networking opportunities are really great and we all benefit from a shared learning experience.” Anne-Louise Buick, AvidĪvid vice president global field and channel marketing Anne-Louise Buick has been involved with Rise since its inception volunteering as a mentor. The participants come from a variety of backgrounds at various job role levels and stages of their career. The aims were, and continue to be, to help build their confidence, develop their understanding of the industry, to support their career development and enable the women to network with a wide range of contacts from across the sector.’ She adds: “The mentoring programme was designed to support and promote women from across the industry. Rise director Carrie Wootten tells IBC365 ‘The demand for the mentoring programme goes beyond the UK with requests for programme to be launched in Europe and the US, which we are starting to look at’.
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